Communications

The Communications Manager, alongside the Executive Director, oversees all communication efforts for AMaGA Victoria, with the goal of increasing the organisation’s visibility and supporting the Victorian museum and gallery sector. Effective communication remains an essential tool for engaging our audience, nurturing industry connections, and strengthening relationships within our membership. Below is a summary of the 2024 communications.

MEMBERS BULLETIN

Our fortnightly e-bulletin is one of our primary communication channels with Victorian members, providing updates on our programs, upcoming events, sector news, grants, and various opportunities. In 2024, we delivered 67 campaigns (33,841 emails) across our main channel, as well as the Victorian Collections and Accreditation Programs channels. In particular, AMaGA Victoria’s campaigns had an average open rate of 58.6% (up 11.8%) and a click-through rate of 10% (up 3.4%).

PODCAST: CLOSER LOOK

In 2024, we launched the Closer Look podcast, offering an inside view of Victoria's museums and galleries. The podcast takes listeners behind the scenes of the state’s most captivating exhibitions and cultural spaces, exploring the stories, work, and history that shape these vibrant hubs. Four episodes were released this year, featuring exclusive interviews and insightful commentary on the cultural sector.

MEDIA COVERAGE

Media coverage played a key role in promoting our programs in 2024. The Bendigo Times covered Peter Ball as Volunteer of the Year, while social media and state government channels spotlighted the AMaGA National Conference and Victorian Awards, amplifying recognition of sector excellence.